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Mark Cole, the owner of Cole Tours, is a dedicated advocate for West Wales, eager to highlight the region's many benefits to visitors seeking to enjoy its natural beauty and rich historical past.

In conjunction with the Wales Official Tourist Guides Association, Mark is an official accredited 'Green Badge' tourist guide for South West Wales - the only guides who are officially recognised by Visit Wales and the Welsh Government.

As a fully bilingual tour guide, Mark enjoys sharing his enthusiasm and using his skills to provide travellers with entertaining and enlightening guided tours in either English or Welsh.

Born and reared in Pembrokeshire, Mark has a special affection for Tenby, which has been the setting of many happy childhood memories for him.

Tenby has a fascinating history, and he enjoys bringing it to life through his informative and entertaining walking tours, which he offers to small and big groups of people.

Cole Tours look forward to hearing from you and guiding you on your next visit around Pembrokeshire.

Bespoke customised Cole Tours, including:

  • Half or day-long coach tours of West Wales.
  • Individual site tours of locations such as Pembroke Castle and St Davids Cathedral.
  • Walking tours of historic Welsh towns such as Tenby, Cardigan and Aberystwyth.
  • Cruise Ship coach excursions from Fishguard, Milford Haven and Pembroke Dock.
  • Customised genealogical tours to walk in the footsteps of your ancestors.

What our customers say:

Highest Recommendation
‘Cole Tours met me at the train station in Tenby, Wales with a sign welcoming me back to my ancestral homeland. My ancestors had immigrated from Pembrokeshire, Wales to Pennsylvania for mining opportunities in 1850. I now live in California and as far as I know, I am the first of many generations descended from that family to be back in that area in well over 100 years!

Mark proceeded to guide me on a personalized tour of the area, pointing out historical landmarks and points of interest. He really made my visit there so enjoyable and informative. He gave me a sense of what it must’ve been like to live there during my ancestor’s time. We really hit it off and have a great friendship to this day. I would highly recommend Mark as a tour guide. Through his many stories, anecdotes and factual recall, Mark has an intuitive knack for making history come to life and be relevant. Honestly, he is the best and I give him my highest recommendation!’

Mary Prout Fitzgerald, Los Angeles, California, USA

Things we’d never noticed before
We had visited Carew Castle before but this was a totally different enhanced experience. Cole Tours know so much about the history of the castle and what we learned from him filled some gaps in our knowledge of both Welsh and Tudor history. Mark pointed out interesting and rare things we’d never noticed before!

The anecdotal history was engaging and funny, and Mark’s delivery was pitched at the right level so that it was all easily understood and contextualised. Mark was kind enough to walk the tour route before we arrived to make sure everything was accessible to Mum’s wheelchair. We had a thoroughly lovely time and will definitely sign up for more of Mark’s tours in the future.

Denise Currell, Gower, Wales

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