So what is Jago all about? Were not entirely sure really, but it seems to have a winning formula, established in 1983 Jago has been offering tip-top styled clothing and contemporary lifestyle products to the lovely people of Pembrokeshire and beyond.

One of the more enjoyable aspects of this business is sourcing our products, visiting great cities across Europe such as London, Berlin, Barcelona and as of late Copenhagen to find the perfect brand mix. Those of you who have visited our shops will know we love colour and try to inject vibrant pieces into each seasons collection, those of you who are yet to visit, come and take a look.

Our brand mix is ever-changing, that’s what makes our shops so unique, we do not believe in standing still and continuously strive to introduce new exciting brands to complement the staple winners.