Ah, Pembrokeshire. Rugged cliffs, crystal coves, and those pastel-painted towns that look like they’ve wandered out of a storybook. Tenby, of course, is the jewel in the crown—its harbour so charming it could sell postcards of itself to itself. But beyond the seagulls, sandy toes and slow-swirled ice cream, there’s something quietly marvellous happening here. Sustainability. No, really. It’s not just for the city folk and their kale smoothies. We’re doing it too—and rather stylishly, I must say.

In and around Tenby, recycling’s had a bit of a glow-up. Take sea glass, for example. Once the jagged leftovers of a seaside tipple, now transformed into dazzling jewellery sold in tiny shops that smell of salt and wood polish. There’s driftwood furniture, second-hand book corners tucked away in cafés, and refill stations where you can top up your washing-up liquid like it’s craft beer.

Of course, keeping our beaches clean is all part of the deal. Whether you’re here for a stroll, a swim, or a sneaky chip supper, there’s something satisfying about leaving no trace behind—except maybe a perfectly symmetrical sandcastle. Local groups often organise beach cleans, but it’s the small things that count: picking up that bottle top, resisting the urge to bury your ice cream wrapper in the sand, and teaching the next generation that the sea isn’t a bin with waves.

And if you ever needed proof that recycling can be a showstopper, look no further than Bertie the Bass over in Amroth. Standing a proud 14 feet tall, Bertie was unveiled in 2018 and built entirely out of recycled plastic bottles. He’s bold, brilliant, and a bit of a local celebrity. A proper Pembrokeshire landmark with a message: let’s not turn our oceans into oversized bins. And he’s a great photo op too—especially if you stand next to him holding your reusable water bottle, looking smug.

Now, while we’re talking about cutting waste, here’s a cheeky thought: what about the phone in your pocket? You know the one—on its last legs, battery limping along like it’s done the coastal path in flip-flops. Don’t chuck it in a drawer or worse, the bin. Give it a second life with sell.ur.co.uk. They’ll buy your old phone, refurbish it, and stop it ending up in landfill.

And if you fancy a fresh start (without the guilt), you can pick up a top-quality refurbished device at ur.co.uk. It’s cheaper, greener, and Trustpilot loves them, which is more than you can say for your current phone when it crashes mid-selfie.

Small swaps, thoughtful actions—this is how we keep Pembrokeshire special. So next time you’re gazing at a horizon as wide as your browser history, or admiring a sea glass pendant in a shop window, just remember: sustainability starts right where you are. Even with the thing you’re reading this on